What is Quality Function Deployment (QFD)?
Quality Function Deployment (QFD) is a method of translating customer requirements into technical specifications and quality characteristics of a product. QFD uses tools such as the House of Quality to ensure that the voice of the customer is considered throughout the product development process.
Benefits of QFD:
Customer centricity: ensures that customer requirements are considered in the development process.
Increased customer satisfaction: Products are better aligned with market needs.
Effective communication: Improves collaboration between different departments.
Risk minimization: Reduces the risk of undesirable developments through clear specifications.
Market orientation: Promotes the development of products that meet market requirements.
Conclusion: QFD helps to increase customer satisfaction and develop products that are better aligned with the market by focusing on the voice of the customer.